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KMID : 0858820180350010013
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Journal of Korean Society for Health Education and Promotion
2018 Volume.35 No. 1 p.13 ~ p.24
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Gender difference in drinking norms and motives in South Korea
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Jin Kyoung
Sohn Ae-Ree
Kim Seong-Min
Kim Yong-Bum
Hong Yeong-Seon
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Abstract
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Objectives: Recently, concern about heavy drinking has been growing in our society. Based on a probabilistic sampling method, this study aimed to understand drinking behaviors, motives, norms, and attitudes caused by pressured drinking situations, for both males and females. Moreover, this study analyzed in detail how such perceptions are associated with binge drinking.
Methods: This study employed a panel of participants enrolled in existing domestic survey companies; adults aged 20 to 59 years old who replied that their drinking frequency was more than once a month for the past one year were selected. Sample size and methods used for this analysis were determined by considering demographically proportioned stratified sampling and the monthly alcohol drinking rate surveyed in the Korea National Health and Nutrition Examination Survey. A total of 1,185 subjects (731 men and 454 women) responded to questionnaires.
Results: The majority of the men justified their drinking behavior because they believed that their friends drank more than they did. Men had more acceptable norms for drinking than women. Drinking motivation was classified into personal motivation and social motivation. In personal motivation, the difference between men and women was not significant. However, social motivation was greater for males than females. For males, the variables that were associated with frequency of binge drinking were higher alcohol drinking rationalization scores, having friends who drink a lot, more permissive drinking alcohol norms, and having friends who drink more than twice a month. For females, binge drinking increased when alcohol drinking norms were more permissive and when alcohol drinking rationalization scores were higher.
Conclusions: Since men and women have different social norms, drinking motives and attitudes toward drinking, it is necessary to develop targeted programs and messages to prevent harms caused by drinking.
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KEYWORD
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gender difference, drinking, norms, motives
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